October 18, 2018
Which Content Management System is Right For Your Business?
Marketers consider a content management system to be the “backbone” of an organization’s digit experience. In today’s online marketplace customers expect a consistent experience whether engaging in person, on a mobile device, via social media, or your website. The only way to ensure this type of consistent customer experience is to choose a content management system that meets your organization’s needs, and, utilize it as the hub of all of your branded content. Here are four guidelines for choosing a content management system that meets your group’s needs.
Determine your content management needs.
Determining your needs begins with understanding how you engage with your audience. If you don’t already have a plan for how you’ll digitally engage your audience, start by talking to current colleagues to understand what how they’re interacting with clients. The best content management system for your organization will help everyone improve engagement and increase efficiency.
Allow usage scenarios to guide your decision making.
Usage scenarios are the most effective way of determining the most appropriate content management system for your team. Put simply, usage scenarios are sample accounts of that describe how each type of user will interact with the software that you choose. These scenarios allow both users and higher level executives to see in detail the differences between content management systems and the individual functions of each. In fact, experts tell purchasers to “lean heavy” on these usage scenarios and allow them to guide the decision-making process.
Scrutinize product demos.
After working through several usage scenarios you’re going to want to make a list of your top choices and order full product demos to learn more about each. However, be wary of allowing vendors to provide you with a generic, canned version of their software. Instead, ask for a demo that has the specific features you’ll want in the final version. After receiving the demos you’ll need to examine each of the different products to determine if they cover the necessary usage scenarios. Therefore you’ll need to focus on shortcomings which can be clues the software could impede productivity.
Compare the finalists.
Finally, you’ll need to make the difficult decision. Although choosing a content management system is a big decision it ultimately comes down to two things. First, it must support your organization’s requirements. Second, the program must be easy to use. If the software you’re looking at doesn’t do these two things it’s probably not right for your organization. If this is the case, keep searching! Remember, it takes time to learn a new software. Therefore, the last things you’ll want to do is waste time learning the wrong product.