October 29, 2020
In a world of social distancing, abundant caution, and pivots, Milk Street Marketing remains true to the idea of building something special with the people that we care about. Whether you’re a valued client or an integral part of the team, what we value most is helping people.
On Milk Street, our higher purpose is helping businesses grow. If it’s helping marketers excel at their job or developing a strategy for small business owners, we have passion for what we do. We wake up every day and work hard to get better and make a positive difference in our clients’ lives.
Our business is about relationships, and as cliche as that sounds, it holds true. It’s the relationships we have as a team and those we have with our clients. We have found it always comes back to people. Relationships and synchronicity are formed by people. Ideas are formed by people. In fact, people are the only thing in the world you can’t replicate. We lead with this approach because we know it’s what makes each business, brand, and organization unique—including us.
On Milk Street, we believe it’s more than just being a nice person or being fun to hang out with (which we are without a doubt). It’s about being great at what we do. It’s about making every move with devotion to our craft. It’s about coming together as a team, and sharing awesome ideas. These core values that we established in 2015 are more important now than they ever were.
As we approach the new age of Milk Street Marketing, it’s a great time to reflect on how far we’ve come. It’s been a rollercoaster of emotion, filled with excitement, laughter, blood, sweat, and tears.
After five and a half years of #LifeOnMilkStreet, we are extremely proud to announce a refresh of the Milk Street Marketing brand. This is not a wholesale makeover, it’s an evolution of the current brand strategy. We practiced what we preached and developed a sound strategy, driven by our process of investigation, ideation, and implementation. What we landed on is “The Anti-Agency”. We’re not driven by winning awards or being able to brag about our big-time clients. No egos, no head games, no full-time baristas.
We haven’t moved away from “Wouldn’t It Be Awesome.” That has become more of an internal mantra: a philosophical perspective on the way we approach what we do everyday. It’s about thinking outside the constraints of money or time and coming up with the coolest fucking thing we can do for our client (or ourselves) in this situation right now.
A magical place where ice cream cones become customers and hashtags equal dollar signs. Where your wildest dreams can become a reality. A place where marketers help marketers, working together to make businesses and brands grow. A place where the team is bigger than any individual ego. Where winning awards and who gets the credit takes a backseat to what actually works. Because when one of us wins, we all win. And when our clients win, we win. A place where ideas are not only born, but shared amongst a team of quality people that care about each other and have fun doing what they do—together. Not because we have fancy degrees or a flashy portfolio, but because we’re real, scrappy, under-dog-loving, street-smart hustlers who will roll up our sleeves and do the dirty work that needs to get done. A place where the client’s success comes first, and where people are more important than process.
Does this place really exist? Could a place like this exist? If it does, you would need to rethink your entire perception of what a marketing agency is all about.
Wouldn’t that be awesome?