When Robin Nolan (who helped spearhead the “Save Our School” campaign) was hired to head up St. Hubert’s development office, one of her first calls was to Milk Street founder Ron Bauman. And it just so happened that many of the women in his family, including mother, sister, and multiple aunts, cousins and friends were alumni. So you could certainly say there was an emotional attachment to the cause. Over the past four years, we have helped St. Hubert High School produce fully integrated campaigns for both admissions marketing and alumni development. We are extremely proud to have played such an important role in helping keep the school not only alive, but thriving.
What We Did
Our enrollment campaigns are integrated primarily across direct mail and email, with landing pages being implemented for lead capture. Social media as well as traditional signage is utilized to drive traffic to the page. On the development side, we always have been able to create engagement pieces that are interactive and multichannel. For example, a recent annual report included a link to an online component in which the constituent base could log in and view donor data.
A large part of our service to St. Hubert High School involves managing their brand. We assume responsibility for “Hubertizing” each item we design. Over the years several higher level branding elements such as a special logo for their planned giving society, or a logo to commemorate their 75th anniversary have been delivered. Lastly, creative copywriting and messaging, such as tag lines or email copy is provided as needed. It’s often the natural progression of our services when working in tandem with your clients to develop an impactful campaign strategy.
We believe strongly in the power of collaboration, knowing that discussing things with the mindset of “Wouldn’t it be awesome if _______?” is a very effective way of generating impactful ideas. High-level ideas such as having separate landing pages with more relevant messaging for parents and prospective students have all played a part in helping St. Hubert achieve their goals and objectives.