Reed Street came to us as a brand with little to no digital presence. We collaborated with RSB to create a website that would expand brand awareness and showcase their extensive portfolio of work. Reed Street also needed a content strategy that would promote brand awareness across all major social media networks. Milk Street also designed and printed promotional merchandise for Reed Street to keep them looking professional on the job site.
What We Did
We started the digital activation process by designing a website for Reed Street that would act as a hub for all online branding efforts. The website prominently featured the company’s portfolio of work so that it could be used to brand the company across other digital platforms. Social media pages were also created for Reed Street on all major networks to increase digital brand awareness. A Google Analytics account was then created so that Reed Street could track traffic to their site and monitor growth.
After initiating the digital activation process, a content strategy was designed to further expand RSB’s digital brand awareness. Social media posts were made to highlight their construction projects and fully explain all of the services they provide. We also included curated content in social media posts that highlight trends and news relevant to the construction industry.
Many times construction companies are contractually obligated to wear clothing on a job site that identifies their employer. To stay in compliance Reed Street came to us. We continually print hats, jackets, sweatshirts and t-shirts with the Reed Street logo to keep them properly outfitted on the job site.