Novalinxs is strictly a B2B company and had to find new and innovative ways to reach the decision makers of large organizations, which can be very difficult without a referral. Our team was able to work within their budget to develop a modern website with SEO friendly content that would make them more visible online. In addition, we set a strategic content marketing plan in motion aimed at c-suite executives and other financial decision-makers. We also design and print custom "leave-behind" proposals for clients who are considering acquiring Novalinxs expense reduction services.
What We Did
After several conversations with Novalinxs, our team was able to get a strong sense of their current marketing efforts as well as their overall service offerings and their process for developing new business. After performing some market research and analysis, the Milk Street team came up with a comprehensive marketing strategy that would provide a digital marketing foundation to assist them in reaching their intended target audience of c-suite executives and financial decision makers.
Like many businesses, Novalinxs was working with a limited marketing budget. Therefore, our team created a scalable marketing solution that could grow with their business and allow them to increase at a pace that meets their budget.
A website is a hub for all of your business's digital marketing. Therefore, if you're going to increase your business's digital marketing efforts, it's important to have a modern website that positively represents your business. Our web design team upgraded Novalinxs's website from a DIY Wix site to a modern more visually appealing Wordpress website. Then we customized the new site with SEO-friendly content and Novalinxs targeted messaging and branding.
There are several reasons we like to work with the Wordpress platform. It's easy to organize the content on your website and make changes when necessary. Wordpress is also considered an industry standard for web development and integrates easily with most popular digital marketing applications such as MailChimp, Constant Contact, and social media platforms.
Design & Print
If you're going to make a lasting impression on potential clients in the B2B world, it's important to have a "leave-behind." A pitch alone no matter how great is probably not enough to get a sale. Some companies leave boring black and white specs sheets highlighting their products, while others leave chachkies that have their logo with no information about the company. For Novalinxs we wanted something that was the best of both worlds, visually appealing yet able to highlight all of the services they provide.
Nonvalinxs really was very impressed with our customized leave-behind proposals we have for out potential clients and wanted something similar. Our graphic design team came up with a visually appealing design that was both visually appealing and information rich.