N.H. Yates & Co. are both a manufactures representative and distributor for HVAC, plumbing and hydronic related products in several states in the Mid-Atlantic United States. For over 68 years N.H. Yates' well-trained employees have provided clients with the technical expertise on a wide variety of boilers, boiler accessories, plumbing specialties, water heaters, tanks, valves and pumping systems including their own line of customized hydraulic modules.
What We Did
We took N.H. Yates’ old website, which was essentially a digital business card, and transformed it into an online marketing hub for the manufactures and products they represent. In addition, we felt it was important to give the company a website that, as their slogan says, put the “emphasis on water.” Therefore, our designers went with a custom HTML design that made it appear water is actually flowing through the home screen.
In order to be a truly effective marketing hub, a website must have a proper content management system. Accordingly, we integrated Yates’ website with WordPress, a CMS which allows users to create, edit, organize and, distribute content from one place. Finally, as with all of our websites, we implemented SEO best practices with all content and web design.
Design & Print
Although digital marketing is important, N.H. Yates, like most companies, still rely on print and promotional products to makes sales. If this is the case for your business, it’s important that all physical marketing materials have the same feel and design as digital marketing materials. To accomplish this brand cohesiveness for N.H. Yates, our team redesigned the companies business cards, sales pamphlets, and line cards to match the new website.
In addition to the initial design and rebranding of print sales materials, the Milk Street team provides on-going design services and makes updates when necessary for N.H. Yates. We also provide on-demand design and print services for Yates when they are needed for promotional events and/or trade shows.
Although N.H. Yates is strictly a business to business organization, social media still plays an important role in their content marketing strategy. While posting on social media sites, such as Facebook and/or Instagram, won't produce much return for B2Bs, there are certain social media platforms that will. For example, Twitter, and especially Linkedin, are excellent for networking and generating new business leads.
To take advantage of these business-oriented social networks our team designed and executed a content marketing strategy that showcases their most important products. In addition, our team manages specialized social media campaigns to feature special sales and offers.