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Category: Social Media

The Archives

Facebook Cover Videos Are Hot AF

Facebook cover videos are your business’s new branding tool. Facebook is making a major change to the way personal and business profile pages look. If you don’t have the option already, you’ll soon be able to turn your cover photos into Facebook cover videos. This should come as no surprise considering the recent emphasis Facebook has […]


Managing Social Media is a Team Sport

Managing social media is a team sport. Managing social media for your business takes more than a few people in the marketing department posting on social media a few times a week. Even if the content that you post is great, it’s highly unlikely that anyone will see it (without sponsorship) if no one interacts with your […]


Is Your Business Page Optimized for Facebook Professional Services?

Facebook Professional Services is the new Yellow Pages. “Back in the day” when we needed a new roof we’d probably begin by asking friends and/or neighbors for recommendations. Then we would get out the phonebook and look for roofing companies in our area and start calling around. This isn’t how we shop for professional services any […]


Start Using Facebook Canvas Before It’s Too Late

Facebook Canvas Research shows that the number one way people discover new content, brands and products is through a mobile device. Specifically social media apps such as Facebook, Twitter, or Instagram. So of course marketers are constantly looking for innovative ways to get their message into user’s news feeds. But think about the last time […]


Are You Using Instagram for Business?

If you’re not using Instagram for business it’s time to start now. Do you still think of Instagram as the app where people share pictures of their food and selfies with silly duck-lips? Well, you’re not entirely wrong. Although since the company began in 2010 Instagram has become a major player in the social media world. […]


Instagram Stories – A Feature Update

Instagram has made headlines recently by implementing a “stories” feature. So naturally, I found myself clicking through a few friends’ Instagram stories and I couldn’t help feeling deja vu. Not only have I seen these pictures before, but in this order, all the while tapping to get to the next photo. It was twenty seconds […]


Twitter Character Count

We’ve all experienced the stifling defeat of the Twitter character count. You have an amazing Tweet that is around 120 characters that your followers are going to retweet left and right. It’s going to drive traffic to your site and even generate a few leads… But then you add the link and it pushes your […]


Ep 7 – Facebook Events

#MilkPod Ep 7 -Facebook Events Your browser does not support the audio element.   Team Milk Street have been very busy lately with our Experiential Marketing projects. When promoting these special events, we spent some time creating Facebook events and realize that this is definitely a topic for the podcast. This past week weekend Milk Street […]