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Category: Small business

The Archives

Small Business Saturday

Small Business Saturday You know the holiday shopping season has arrived when the bargain hunters buckle up and hit the big box stores searching for Black Friday deals, or sit at home in their cozy chair looking through all the online sales from Cyber Monday. The holiday sandwich between Black Friday and Cyber Monday, Small […]


Eagles Super Bowl Preview

Eagles Super Bowl Preview There’s nothing like our beloved Philly sports teams, especially the Eagles, to bring our city together. As we head into Eagles Super Bowl weekend, there is such an amazing feeling in this city. Nobody is raging on the Schuylkill, or arguing over parking spots. Strangers, wearing Eagles gear, are holding doors […]


Brand Commitment Is Important To Your Company

Brand commitment isn’t just marketing jargon. Your business already has a brand. In fact rather you realize it or not, everyone has a brand. The only decision you need to make is whether you want to define your business’s brand or allow it be to defined by others. A brand consists of many elements. Your logo, […]


Managing Social Media is a Team Sport

Managing social media is a team sport. Managing social media for your business takes more than a few people in the marketing department posting on social media a few times a week. Even if the content that you post is great, it’s highly unlikely that anyone will see it (without sponsorship) if no one interacts with your […]


Is Your Business Page Optimized for Facebook Professional Services?

Facebook Professional Services is the new Yellow Pages. “Back in the day” when we needed a new roof we’d probably begin by asking friends and/or neighbors for recommendations. Then we would get out the phonebook and look for roofing companies in our area and start calling around. This isn’t how we shop for professional services any […]


Your Business Needs a Video Content Marketing Strategy STAT!

Video content marketing is vital. The amount of digital content the average consumer is exposed to in a day can be overwhelming. Thousands, if not tens of thousands of strands of information flow across the screen of our televisions, smartphones and tablets. However most of the content we see doesn’t stay with us for very long. It […]


Are You Using Instagram for Business?

If you’re not using Instagram for business it’s time to start now. Do you still think of Instagram as the app where people share pictures of their food and selfies with silly duck-lips? Well, you’re not entirely wrong. Although since the company began in 2010 Instagram has become a major player in the social media world. […]


Long Tail Keywords: The Small Business’s Secret Weapon

What are long tail keywords? Long tail keywords are the longer, more specific cousin of the traditional one or two keyword search phrases. And they offer a unique value proposition for small to mid-sized businesses looking for more clients on the web. Here’s why. Unfortunately it is almost impossible for small to mid-sized businesses to compete […]