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Category: Strategy

The Archives

Small Business Saturday

Small Business Saturday You know the holiday shopping season has arrived when the bargain hunters buckle up and hit the big box stores searching for Black Friday deals, or sit at home in their cozy chair looking through all the online sales from Cyber Monday. The holiday sandwich between Black Friday and Cyber Monday, Small […]


Digital Marketing Plan: Five Things To Consider

Digital Marketing Plan Basics A solid digital marketing plan is a requirement for any business, from the smallest to the largest. Many business owners find it challenging to navigate through the abundance of solutions available, and knowing which areas to devote their time and energy. If you can relate to this issue, then keep reading […]


How Can Influencer Marketing Help Your Business?

How can influencer marketing help your business? An influencer is anyone that has the power to persuade others to do something the wouldn’t normally do. Influencer marketing is strategically using an influencer to create brand awareness and generate more business for your company. Here are three examples of influencer marketing: Influencer Marketing on National Level A great […]


4 Red Flags In Small Business Marketing

3 Red Flags In Small Business Marketing Starting a small business takes plenty of planning and preparation. However, without a small business marketing plan, your business likely won’t last very long. Here are three common red flags we see with small business marketing. Lack of Marketing Every small business, regardless of product or service, needs marketing! […]


What’s the Best Digital Marketing Channel for Small Businesses?

What’s the Best Digital Marketing Channel for Small Businesses? As a small business owner, there are many ways to use digital marketing to increase revenue. However, choosing the best digital marketing channel to optimize your investment can be tricky. Here are some tips for getting started. Define a Target Audience The first step in determining […]


Lead Generation vs Lead Validation? What’s the difference?

Lead Generation vs Lead Validation Many small business owners don’t see the value of a website because it doesn’t always generate them many new leads. However, a website on its own is not a very effective lead generation tool. Rather, lead generation is the result of designing and implementing a digital marketing plan which includes […]


Make Yourself a Subject Matter Expert

Whether you know it or not, as a small business owner, you’re already a subject matter expert. A subject matter expert (or SME for short) is someone with a deep understanding and expertise in a particular niche subject matter or field of study. These are the people we turn to we need answers to very […]


Homepage vs Landing Page – What’s the Difference?

 Homepage vs Landing Page. If you are a business owner odds are you have a website with a homepage and probably feel like you don’t need a landing page. However a homepage and a landing page are two different things with two completely different purposes. Here are the basics you’ll need to understand when making […]