The Archives
Digital Marketing Plan: Five Things To Consider
Digital Marketing Plan Basics A solid digital marketing plan is a requirement for any business, from the smallest to the largest. Many business owners find it challenging to navigate through the abundance of solutions available, and knowing which areas to devote their time and energy. If you can relate to this issue, then keep reading […]
What are Remarketing Ads?
What are Remarketing Ads? Does it ever feel like someone is following your moves on the internet? For example, you check out a pair of shoes on Zappos and the same shoes begin to appear on your Facebook, Instagram and Twitter feeds, in banner ads, and in Google search results. But is there really someone watching you? Well […]
How Does the Latest Facebook Algorithm Changes Effect Marketers?
How Will the Latest Facebook Algorithm Change Effect Marketers? It seems that Facebook is finally aware their social media content algorithms aren’t working. Facebook is no longer a platform for friends and family stay connected and share thoughts and photos from their lives. Rather it’s become a place where users mindlessly scroll, wasting vast amounts of time watching short […]
How Much Does Social Media Advertising Cost?
How Much Does Social Media Advertising Cost? The days of businesses using social media as a platform for free advertising are over. If you want to reach an audience on social media, even if that audience already engages with your page, you’ll have to pay. Still, many entrepreneurs claim they’ve tried spending money on social media advertising in […]
SEO and Social Media Advertising Are Like Peas & Carrots
Make Social Media Advertising and SEO work together to get your digital brand off the ground. In today’s digital marketing landscape there are two main ways people find your business – Google search and engaging with your content on social media. Don’t believe me? Consider the last time you heard about a new restaurant in […]
Encourage Your Employees to Use LinkedIn
Encourage Your Employees to Use LinkedIn Now. As an employer you might be concerned that if you’re employees are active on LinkedIn they’re looking for a job elsewhere. However this isn’t always the case. LinkedIn isn’t just a place to search for jobs, it’s also a place to expand your career skills and network with […]
Social Listening – Get More Leads Without Advertising
What is Social Listening? If you perform a quick search on the internet for the term social listening you’ll find quite a few definitions. However most of them will mention something about “monitoring all social media channels” and/or “tracking conversations around a certain phrase.” While those things are important to a social media strategy what we’ll be discussing […]
Can You Make Employees Post on Facebook?
Can You Make Employees Post on Facebook? As a business owner you’re always looking for new ways to gain exposure for your business. And as all good business owners know the best exposure comes from positive word-of-mouth advertising. If a product or service is recommended by someone that we know and trust, we are way more […]