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Category: SEO

The Archives

Digital Marketing Plan: Five Things To Consider

Digital Marketing Plan Basics A solid digital marketing plan is a requirement for any business, from the smallest to the largest. Many business owners find it challenging to navigate through the abundance of solutions available, and knowing which areas to devote their time and energy. If you can relate to this issue, then keep reading […]


Is Your Business Taking Advantage of Local SEO?

What is Local SEO? Most business owners are familiar with the term SEO which stands for Search Engine Optimization. However, many are unfamiliar a specific type of SEO that is extremely important for small business owners – Local SEO. Traditional SEO is a strategy that uses keywords or phrases in a particular format to improve the chances […]


What Are Negative Keywords?

What Are Negative Keywords? Google AdWords is a great way to generate leads for your business online, however, developing an effective keyword strategy can be tricky. First, you’ll need to determine which keywords work best for your business and organize them into particular groups. The next step is to determine the negative keywords for your campaign. But […]


Small Business SEO Marketing Explained

Small Business SEO Marketing Explained. If you’re a small business owner the idea of competing with large corporations (or more accurately large corporation’s advertising budgets) for SEO keyword rankings may seem silly. Although, just because you aren’t able to compete with corporation’s large budget doesn’t mean it’s not worth it to apply SEO principles to […]


How Long Does SEO Take to Work?

How Long Does SEO Take to Work? Ask three different marketers to define SEO and you’re likely to get three different answers. And honestly all three of their answers are probably correct. That’s because SEO really isn’t a “thing” that we can see or touch. Rather SEO is a digital process that occurs slowly over […]


SEO and Social Media Advertising Are Like Peas & Carrots

Make Social Media Advertising and SEO work together to get your digital brand off the ground. In today’s digital marketing landscape there are two main ways people find your business – Google search and engaging with your content on social media. Don’t believe me? Consider the last time you heard about a new restaurant in […]


Can a Webpage Rank for Multiple Keywords?

What are multiple keywords? The whole idea behind SEO is to get your website to rank higher in popular search engines like Bing or Google. In order to accomplish this your website’s content should be developed around a set of keywords related to your business and/or the topic of your site. For example, if your business […]


Long Tail Keywords: The Small Business’s Secret Weapon

What are long tail keywords? Long tail keywords are the longer, more specific cousin of the traditional one or two keyword search phrases. And they offer a unique value proposition for small to mid-sized businesses looking for more clients on the web. Here’s why. Unfortunately it is almost impossible for small to mid-sized businesses to compete […]