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Category: Branding

The Archives

Digital Marketing Plan: Five Things To Consider

Digital Marketing Plan Basics A solid digital marketing plan is a requirement for any business, from the smallest to the largest. Many business owners find it challenging to navigate through the abundance of solutions available, and knowing which areas to devote their time and energy. If you can relate to this issue, then keep reading […]


4 Tips For Leveraging Your Company Anniversary

4 Tips For Leveraging Your Company Anniversary It doesn’t matter whether it’s your 5th year in business or your 50th year, every company anniversary is a reason to celebrate! In addition to being a time of celebration, a company anniversary is a great opportunity to launch a new marketing campaign. Many business use anniversaries as a […]


Eagles Super Bowl Preview

Eagles Super Bowl Preview There’s nothing like our beloved Philly sports teams, especially the Eagles, to bring our city together. As we head into Eagles Super Bowl weekend, there is such an amazing feeling in this city. Nobody is raging on the Schuylkill, or arguing over parking spots. Strangers, wearing Eagles gear, are holding doors […]


What’s Your Personal Brand?

 You personal brand is what others think about you. If you have a social media account, even one, then you have a personal brand. Don’t believe me? Here’s an easy experiment. Take a look at someone’s Facebook page, preferably someone you don’t know very well, and scroll through for a few seconds. If you don’t know […]


Brand Commitment Is Important To Your Company

Brand commitment isn’t just marketing jargon. Your business already has a brand. In fact rather you realize it or not, everyone has a brand. The only decision you need to make is whether you want to define your business’s brand or allow it be to defined by others. A brand consists of many elements. Your logo, […]


How Can Content Marketing Establish Client Trust?

Establishing client trust is the goal of every content marketing strategy. Your brand is nothing without creditability. Therefore you should make it a priority to showcase what makes you an authority in your field. Although there are many ways to gain client trust, a well deigned and executed content marketing plan is a good place to start. Why? Now more […]


Alexa Developer Portal Brings Branding to Voice Activation

Alexa Developer Portal Brings Branding to Voice Activation “Alexa order a Dominos pizza….” or “Alexa call me an Uber…” or “Alexa what is the available credit on my Capitol One card?” or “Alexa [INSERT YOUR BRAND’S PRODUCTS AND/OR SERVICES HERE]” Think it is impossible for a small to mid sized business to get their brand into […]