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The Archives

Hootsuite’s Digital 2020 Report: The World Is Changing.

2020 hasn’t been my year, your year, or anyone’s year…besides Chinese entrepreneur Zhang Yiming.  Yiming and his team at TikTok have turned the world of social media upside down, and in doing so, his personal wealth has increased to $22.6 billion. No one would have predicted two immense outbreaks from China in one year, but […]

Improve Your Social Media In 15 Minutes

On the imaginary “I don’t have time to do this for my business list,” social media usually tends to rank pretty high. Conversely, social media is at the top of the “best opportunities to create free and powerful business assets” list. So, how do you marry a jam-packed schedule with a can’t-miss opportunity for your […]

Using Hashtags: Captions Or Comments?

Hashtags have earned their spot in marketing strategies by driving impressions and reach for new audiences, as well as increasing engagement in the form of likes and comments. On Milk Street, we’ve embarked on a journey to solve one of social media’s greatest mysteries: Where is the best spot to place your hashtags? Studies from […]

Is a Niche Marketing Strategy Effective?

Have you ever heard the phrase, “There’s riches in niches?” If you’re not familiar, a niche marketing strategy is one in which you concentrate your expertise in a very specific area of focus. You’ll find plenty of examples of the benefits of a niche marketing strategy by Googling such search terms. While “having a niche” […]

One Year Work Anniversary: a little thought by Trang

Every time I receive a notification from LinkedIn, I see various status updates from my connections. Some of them are about someone starting a new position at a company, or that someone checked my profile, while some are about congratulating someone for their work anniversary. A couple of years ago, when I was still in […]

What Is the New Facebook First Party Cookie Option?

What Is the New Facebook First Party Cookie Option? Last week Facebook made an announcement that they would be debuting new Facebook first party cookie option for its advertising platform. This move follows in the footsteps of both Microsoft and Google and allows Facebook advertisers to once again use analytics from Apple’s Safari browser to […]

A Marketing Intern’s First Day On Milk Street

A Marketing Intern Experience My first day as a marketing intern on Milk Street in a nutshell; science coffee, lunch meetings at the Butcher Bar, and an unbelievably unique experience at the one and only, Rim Cafe. I arrived at the office a little after 10 am, the sun was shining bright and undisturbed by […]

Digital Marketing Plan: Five Things To Consider

Digital Marketing Plan Basics A solid digital marketing plan is a requirement for any business, from the smallest to the largest. Many business owners find it challenging to navigate through the abundance of solutions available, and knowing which areas to devote their time and energy. If you can relate to this issue, then keep reading […]