Category: Digital Marketing

The Archives

Are Hashtags The New Keywords?

Traditional search keywords make it possible for people to organically find your site in search engines. Hashtags make the same thing possible on social media platforms, like Instagram, Twitter, and Linkedin. Facebook has a hashtagging feature, but it is not as prevalent on the platform. As social media has emerged as the second most frequented […]


Hootsuite’s Digital 2020 Report: The World Is Changing.

2020 hasn’t been my year, your year, or anyone’s year…besides Chinese entrepreneur Zhang Yiming.  Yiming and his team at TikTok have turned the world of social media upside down, and in doing so, his personal wealth has increased to $22.6 billion. No one would have predicted two immense outbreaks from China in one year, but […]


Improve Your Social Media In 15 Minutes

On the imaginary “I don’t have time to do this for my business list,” social media usually tends to rank pretty high. Conversely, social media is at the top of the “best opportunities to create free and powerful business assets” list. So, how do you marry a jam-packed schedule with a can’t-miss opportunity for your […]


Digital Marketing Plan: Five Things To Consider

Digital Marketing Plan Basics A solid digital marketing plan is a requirement for any business, from the smallest to the largest. Many business owners find it challenging to navigate through the abundance of solutions available, and knowing which areas to devote their time and energy. If you can relate to this issue, then keep reading […]