Category: Content

The Archives

How Can Content Marketing Establish Client Trust?

Establishing client trust is the goal of every content marketing strategy. Your brand is nothing without creditability. Therefore you should make it a priority to showcase what makes you an authority in your field. Although there are many ways to gain client trust, a well deigned and executed content marketing plan is a good place to start. Why? Now more […]

Your Business Needs a Video Content Marketing Strategy STAT!

Video content marketing is vital. The amount of digital content the average consumer is exposed to in a day can be overwhelming. Thousands, if not tens of thousands of strands of information flow across the screen of our televisions, smartphones and tablets. However most of the content we see doesn’t stay with us for very long. It […]

Why Do I Need to Invest In Content Marketing?

Content marketing is important. It is not enough in today’s digitized marketing environment to put up a website and hope potential clients stumble upon your site amidst the labyrinth of competition.  Something needs to drive potential clients to your site. Then, something needs to entice potential clients to choose your products and/or services over those of your competitors. That […]

Copywriting Is Not Dead

With the meteoric rise in data and analytics driven marketing efforts, it is easy to forget that copywriting is still a major component of effective marketing. Done right, copywriting can drive engagement, traffic and be the fuel that your marketing engine needs. Done wrong, however, and you could be losing customers and opportunities. Data and […]

Music Venue Marketing: Strategy and Execution

 Supporting local music As you may be aware, one of Milk Street Marketing’s favorite clients to work with is Connie’s Ric Rac, a music venue located in the historic S. 9th Street Italian Market in South Philadelphia.  We absolutely love the higher purpose of Philly’s quintessential small local music venue – helping independent original artists […]

Marketing Trends of 2016: Marketing Automation Will See Tremendous Growth

In 2015, dozens of tools emerged to improve the marketing process. Existing tools were fine tuned and new features were added. As more and more businesses embrace technology and get better at leveraging its power, marketing automation will grow in both popularity and specificity. Marketing automation is the use of technology and software to perform […]

Will blogging help my business?

Yes. We are here to tell you that blogging, will in fact help your business.   92% of companies who blog multiple times per day have acquired a customer from their blog (Source: Hubspot). Not only should you be blogging for your business, but for yourself as well. Blogging is one of the best ways […]

Layout – The Newest Instagram Feature!

Have you tried Layout, the new fun feature from Instagram?   Now, you can create really cool photo collages using their new peripheral app, “Layout”.  You can choose from various collage layouts that include up to 9 pictures! Check out how we used it for the first time for Connie’s Ric Rac, a music venue located […]