Category: Content

The Archives

Content Marketing? Ben There, Done That

Our main man, Benjamin Franklin, was a (…deep breath…) printer, author, political theorist, politician, freemason, postmaster, scientist, inventor, humorist, civic activist, statesman, diplomat, colorful raconteur, and, if his contemporaries are to be believed, a great hang – truly one of the OG Renaissance men. But among these titles, one may be missing—The Father of Content […]

Which Content Management System is Right For Your Business?

Which Content Management System is Right For Your Business? Marketers consider a content management system (CMS) to be the “backbone” of an organization’s digital experience. In today’s online marketplace, customers expect a consistent experience; whether engaging in person, on a mobile device, on social media, or on your website. The only way to ensure a […]

Digital Marketing Plan: Five Things To Consider

Digital Marketing Plan Basics A solid digital marketing plan is a requirement for any business, from the smallest to the largest. Many business owners find it challenging to navigate through the abundance of solutions available, and knowing which areas to devote their time and energy. If you can relate to this issue, then keep reading […]

Virtual Reality and Augmented Reality Are Still Lame

Excited about Virtual and Augmented Reality? Me neither… It’s January, the time of year when sites post articles with lists of hot marketing and tech trends for the upcoming year. However, after reading these articles over a period of time I’ve come to the conclusion that these lists are mostly garbage. They’re no more than tools companies […]

4 Reasons Your Business Needs a Podcast

There are plenty of reasons your business needs a podcast, here are four…   Podcasting is one of the fastest growing content mediums in the world. If you think your business doesn’t need a podcast, think again, Here are four great reasons your business needs a podcast. Podcasts Are Engaging Imagine if a customer felt […]

Make Yourself a Subject Matter Expert

Whether you know it or not, as a small business owner, you’re already a subject matter expert. A subject matter expert (or SME for short) is someone with a deep understanding and expertise in a particular niche subject matter or field of study. These are the people we turn to when we need answers to […]

Small Business SEO Marketing Explained

Small Business SEO Marketing Explained. If you’re a small business owner, the idea of competing with large corporations (or more so their advertising budgets) for SEO keyword rankings may seem silly. It’s still extremely important, and just because you aren’t able to compete with major corporation budgets doesn’t mean you should ignore the value of […]

Is Content Marketing Worth It for a Small Business?

Is Content Marketing Worth It for a Small Business? If you own a small business you already know the importance of having a website. In today’s online world if you don’t have a website – you’re probably not a serious business. However business owners (especially small business owners) tell us all the time that while […]