loading

Branded Content

Every brand has a story. If you don’t, then go back to square one. Your story must clearly articulate your higher purpose; or more simply, “Why” you do what you do.

Branded Content

Branded Content That Tells Your Story

When it comes to branding, a business's messaging is just as important as any other element of their brand. In fact, it's probably more important. Your messaging needs to explain your business' higher purpose in a way that differentiates you from the competition and builds excitement about the brand. On Milk Street, we begin all of our branded content projects by working with you to define the "why" of your business. For some business' their "why" comes from continuing a family tradition. For other business' their higher purpose might be to make the best food possible from locally sourced ingredients. Either way, our team of branding experts, copywriters, and graphic designers work to develop concise content that explains your brand's "why" and differentiates you from your competition.

Higher Purpose

Higher Purpose

What's important beyond increasing sales and profits?

Most businesses understand what they do and how to get it done. However, the business that understands why they do what they do, and can define their higher purpose, has a definite advantage over the competition. Now more than ever, consumers are making purchasing decisions based on a business's higher purpose rather than convenience or even price. Consumers want to support a business that treats their employees well, takes care of the environment, and does good deeds in their community. Your business branded content must explain how your business is producing its goods and/or services while addressing some of these higher purpose concepts.

On Milk Street, we understand how to craft branded content for a business that explains their higher purpose and highlights their products and/or services in a way that gets consumers excited about their business.

Strategic Segmented Messaging

Strategic Segmented Messaging

Welcome to the Milk Street Messaging Matrix...

Creating great branded content for your organization is important. However, if you don't have information properly organized and distributed to the right audience, it might not matter. Just consider how many emails you get a day that don't have anything to do with your interests, and that's only one messaging avenue.

On Milk Street, our staff has experience creating branded content that speaks to individuals working in a wide variety of professions, from large corporations to small mom-and-pop businesses. We take advantage of this experience to design a custom messaging matrix that increases the likelihood your content is delivered to people that are actually interested in your organization's products and/or services.

Visual Content

Visual Content

A great brand needs a great look.

Visual content is everything that we see, read, and interact with on the internet. When it comes to branded content, visual elements are just as important as written copy for telling your brand's story and establishing your value proposition. Pictures, video, and other graphic design elements are extremely important to a brand's identity and are one of the top ways consumers recognize and associate with your brand. However, if your visual content is going to be effective your look needs to be standardized and consistent across all mediums both digital and in the real world.

On Milk Street, our team has experience developing a visual content for brands that tell their story and create a positive identity for their organization.

Contact

Ready?

Our content specialists will pinpoint your message, and keep your content fresh and relevant. Contact us now!