The Milk Street Minute

A Marketing Intern’s First Day On Milk Street

A Marketing Intern Experience My first day as a marketing intern on Milk Street in a nutshell; science coffee, lunch meetings at the Butcher Bar, and an unbelievably unique experience at the one and only, Rim Cafe. I arrived at the office a little after 10 am, the sun was shining bright and undisturbed by […]

Digital Marketing Plan: Five Things To Consider

Digital Marketing Plan Basics A solid digital marketing plan is a requirement for any business, from the smallest to the largest. Many business owners find it challenging to navigate through the abundance of solutions available, and knowing which areas to devote their time and energy. If you can relate to this issue, then keep reading […]

4 Reasons to Support Small Business

4 Reasons to Support Small Business During the week of April 30 through May 4, the SBA is sponsoring its annual Small Business Week to promote the importance of supporting local entrepreneurs. Most people know the big reasons to support small business – great products and great service. However, here are four reasons to support small […]

What are Remarketing Ads?

What are Remarketing Ads? Does it ever feel like someone is following your moves on the internet? For example, you check out a pair of shoes on Zappos and the same shoes begin to appear on your Facebook, Instagram and Twitter feeds, in banner ads, and in Google search results. But is there really someone watching you? Well […]

How Can Influencer Marketing Help Your Business?

How can influencer marketing help your business? An influencer is anyone that has the power to persuade others to do something the wouldn’t normally do. Influencer marketing is strategically using an influencer to create brand awareness and generate more business for your company. Here are three examples of influencer marketing: Influencer Marketing on National Level A great […]

4 Tips For Leveraging Your Company Anniversary

4 Tips For Leveraging Your Company Anniversary It doesn’t matter whether it’s your 5th year in business or your 50th year, every company anniversary is a reason to celebrate! In addition to being a time of celebration, a company anniversary is a great opportunity to launch a new marketing campaign. Many business use anniversaries as a […]

Is Your Business Taking Advantage of Local SEO?

What is Local SEO? Most business owners are familiar with the term SEO which stands for Search Engine Optimization. However, many are unfamiliar a specific type of SEO that is extremely important for small business owners – Local SEO. Traditional SEO is a strategy that uses keywords or phrases in a particular format to improve the chances […]

Creating Brand Awareness

Creating Brand Awareness
Small Business Stories

00:00 / 29:51

This week we are very fortunate to have fashion entrepreneur Elena Brennan on the podcast. Elena is the owner of one of Philly’s top destinations for unique shoes and accessories – Bus Stop Boutique. Listen as Elena tells us what inspired her to open her store after 27 years working in the advertising industry and the […]